24 consults in 1 day using our Focus Day strategy

What happens when a good reputation and strong word of mouth are not enough anymore? In today’s increasingly competitive market, the business model that initially helped Precise Medical Aesthetics grow was now holding the clinic back. What was needed went beyond a successful marketing campaign. It required a shift in the clinic’s perception of agencies and marketing altogether – a challenge we gladly embraced.

Problem – new shifts, old models

Word of mouth, a good reputation and loyal patients – that’s how Patricia managed to keep Precise Medical Aesthetics growing through the years. But as the industry shifted and social media became a key driver of growth, her clinic started falling behind. With new patient numbers dipping significantly over the past few years, Patricia’s skepticism only grew: marketing agencies and digital platforms were uncharted territory. After a challenging beginning, we managed to walk her through our approach and the results we could deliver, slowly building trust with honesty and transparency.

Solution – building up value and trust

We devised a Focus Day for Emsella, leaning into the value around the clinic’s positioning – no large discounts or temporary incentives needed. Our focus was on what made Precise Medical Aesthetics special: a small, female led clinic that was truly dedicated to patient care.

Communication was key and Patricia’s team was always on point: not only did we have our usual weekly check-in calls and our CRM training (which was highly appreciated), but the clinic’s team was fully engaged in making this work. And it showed: they took on our training, guidance and support and put it brilliantly into action – proving, once more, that it’s partnerships like this that can really prompt growth and change.

Outcome – impressive results, restored trust + a big agency milestone

The campaign garnered mind blowing results so quickly, we didn’t even get the chance to do our usual optimisation process: Precise Medical Aesthetic got 72 enquiries and 24 bookings with less than £1k ad spend. The messaging and content resonated so well, that demand was high and steady from the moment we went live, bringing two full days of back to back consultations.

To make this even more impressive, the campaign went live during a difficult time of year, when it’s notoriously harder to get bookings in. Not a bad way to celebrate our first UK Emsella Focus Day!

On a personal level, we found it very rewarding not only to deliver these results, but to be able to build trust and a solid partnership with a client that was initially very wary of working with marketing agencies.

‍