16 consults in 1 day using our Focus Day strategy

Surface Clinic reached out to us after a previous agency experience that had left them with poor results and plenty of confusion: on paper they had what it took to succeed, the campaigns they were running, however, failed to deliver. We partnered together to rebuild their approach — and their confidence.

Problem – brilliant device, lacklustre results

Surface Clinic came to us after a disappointing experience and an approach that was clearly not cutting it for them: they were failing to get quality bookings and their ROI was stuck on survival mode, even though they had one of the most advanced body contouring devices on the market. However, as we’ve seen it happen time and time again, treatments and devices alone don’t deliver results – not without a fine-tuned strategy.

Solution – hyper-targeting & monitoring for a successful Focus Day

First, we took a serious look at their offer and discovered there was plenty of room for improvement. So we worked together to develop a stronger offer that included their other fat-loss treatments. Having a star device doesn’t mean other treatments need to take the back seat – in fact, opting for a holistic approach can generate greater impact.

We worked on the clinic’s positioning, too: Surface Clinic deserved a more premium feel, so we tweaked their messaging to reflect that. We wanted them to communicate like a trusted leader, not a clinic trapped in a discount mindframe.

Then we got into the nitty gritty part: in order to counter their previously disappointing results, we knew we had to take a deep dive into their area, so we got into postcode research, analysing affluence, the works.

Then we took this data and applied it to our campaign: hyper-targeting and constant metrics monitoring were essential for our Focus Day results. So much so that, by rotating hyper-targeted ads through a list of ideal areas (all based on ICP demographics), we managed to improve the quality of leads and bookings after just one week.

We also streamlined the clinic’s process, so people could pay directly into the Focus Day Calendar, while additional enquiries became easy to get a hold of – because a seamless, premium experience always speaks to the right audience.

Outcome – improved positioning, boosted ROI

Our hard work paid off: after our Focus Day Surface Clinic obtained 57 leads and 16 consults, all with £1500 spent. That’s a solid trust and ROI boost, if we’ve ever seen one – and the client surely agrees, as we’re already discussing future campaigns to keep up the momentum.