Dental Suite Hounslow

Implant Focus Day delivered double the bookings — under budget

Running your own clinic and marketing might sound like a good idea – until it becomes exhausting, expensive and ineffective. Dental Suite Hounslow learned this the hard way whilst trying to market complex treatments and suffering multiple leaks across their entire funnel. That’s why experience matters – and that’s why we not only guided their campaigns, but also provided additional guidance and training for their consult and follow-up processes. 

Problem — fragmented process, crumbled revenue

Dental Suite Hounslow had tried to run their own implant focus day… and ended up with just 4 bookings. Between running a busy clinic and attempting to handle digital ads, follow-ups, and patient communication, the process became fragmented and time-consuming. 

Plus, experience does matter: without specialised marketing support, complex treatments like implants suffer more “leaks” in the funnel. So we were thrilled to hear that a clinic we had previously worked with recognised both their struggle and their potential – and referred them to us. 

We know from experience that implants are always more difficult to market – unlike simpler treatments like Invisalign, there are multiple moving parts that demand a clear patient journey. Without structure, momentum quickly breaks down and, in fact, the clinic was struggling to close patients during consultations, while referrals for CBCT scans & follow-ups created further drop-off points. This was hurting both conversion and revenue.

Solution — education, structure & team alignment

As for many of our first-time clients, we offered them our Focus Day package, customised for implant dentistry and started by redesigning the entire funnel to focus on education, trust, and process flow. 

We started with consultations, where we recommended 1-hour long sessions per enquiry: implants are complex and we wanted patients to see the value, not feel rushed. Alongside this, we built an educational funnel: we focused on straightforward information, value and tackling common concerns to counter misinformation and misunderstanding early.

Campaigns are just one piece of the puzzle: we also prepped the follow-up team with training and a framework, from expected questions to reply templates, pricing, imaging delays, everything. Weekly check-ins between our teams meant that we could spot when messaging needed adjusting or when follow-ups were slipping – and swiftly intervene.

Before the Focus Day itself we prepared a consult framework and cheat sheet aligned to their process, designed to increase conversion rates – we explained the importance of commitment on the day but also the role of micro-commitments (small yeses all the way). We were very hands-on throughout the entire process and, although the team had to learn a new approach, they were grateful to be guided along an otherwise complex process!

Our goal? Dental Suite Hounslow gave us a target of 1 full day of bookings, so 7 in total.
Let’s see what we did with that.

Outcome — exceeding expectations, smoothing out processes

The campaign exceeded the client’s expectations: we generated 12 bookings — nearly double their target — while staying under budget, which led to opening a second diary. On top of that, 45 additional enquiries came in, generating a steady flow of prospects. 

The client team did a fantastic job using our consultation framework and it showed: they achieved 3 same-day conversions during the event and secured 3 more shortly after – the wonders of a smooth booking process! Beyond the numbers, their internal process became more streamlined, patient engagement improved, and their confidence in closing implant cases grew noticeably. 

Following the success of this campaign, we’re now planning a second implant Focus Fay for their second location and building out a full implant campaign strategy for 2026. The clinic has since referred other practices to us, crediting our hands-on guidance and process-driven approach as the key to transforming their implant marketing results. So now we’re all smiles. 

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