Privacy Policy

Effective Date: 01 May 2025
Company Name: Wave Growth Ltd
Website: https://gowave.co.uk
Contact Email: hello@gowave.co.uk

‍1. Who We Are
Wave Growth Ltd (“we”, “our”, or “us”) is a UK-registered company helping clients grow through marketing and strategic services. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR).

‍2. What Data We Collect
We collect limited personal information, including: Information you provide when booking a call (e.g., name, email)Browsing behavior on our site (via cookies and tracking tools)Online identifiers such as IP address, device, and browser type

‍3. How We Use Your Data
We use your data to: Schedule and manage calls you book Communicate with you about your booking Improve website performance and user experience. Run targeted advertising and retargeting campaigns (e.g., via Facebook/Meta) We do not use your data for automated decision-making (i.e., decisions made solely by automated systems without human involvement).

‍4. How We Collect Your Data
‍Personal information is collected via our embedded booking tool, GoHighLevel. Browsing data is collected via tools like Google Tag Manager and Meta Pixel, but only after you give consent via our cookie banner.

‍5. Who We Share Your Data With
We do not sell or share your data with third parties for profit.
We use trusted third-party service providers who help us deliver our services, including: GoHighLevel (booking tool) Google Tag Manager (to manage tracking scripts) Meta Pixel (to deliver relevant ads and measure campaign effectiveness) Google Calendar (to manage booked calls) These providers are GDPR-compliant and process your data securely on our behalf.

‍6. How We Protect Your Data
We implement industry-standard security measures to keep your data safe, including: SSL encryption for data transmission Access controls to limit who can view your data Use of secure, GDPR-compliant third-party platforms.

‍7. Your Rights
Under the UK GDPR, you have the right to: Access the personal data we hold about you, Request correction or deletion of your data, Object to or restrict how we use your data, Withdraw your consent at any time. To exercise your rights, please email hello@gowave.co.uk with your request. We may ask for proof of identity. We aim to respond within 30 days.

‍8. International Data Transfers
Some of our third-party service providers (GoHighLevel, Meta, Google) may store or process data outside the UK or European Economic Area (EEA), including in the United States.
We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office, to protect your personal data.

‍9. Cookies and Tracking Technologies
We use cookies and similar technologies (such as Meta Pixel and Google Tag Manager) to: Understand how visitors use our site, Measure marketing effectiveness, Deliver relevant ads and retarget users on platforms like Facebook, We ask for your explicit consent before enabling any non-essential cookies.
Our cookie banner allows you to accept or reject these cookies when you first visit the site. You can change your preferences at any time via the banner or your browser settings. Essential cookies are used to enable basic functions such as security and page navigation.

‍10. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Booking-related data is retained for up to 12 months after your last interaction, unless required for legal or operational purposes.
You may request deletion at any time.

‍11. Updates to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the effective date at the top of this page. Please review this policy periodically to stay informed.

‍12. Contact Us
For privacy-related questions or data requests, contact us at: hello@gowave.co.uk