17 consults in 1 day using our Focus Day strategy

Problem – strong investments, poor monitoring

This UK-based clinic had recently invested in more devices, SEO and website – with enquiries coming in, but with little to no way of measuring or monitoring their performance. Pair this with the time of year (laser-focused devices aren’t very popular during the summer), hiking costs and a lack of trust in letting an agency handle it, and there you have it: a very busy clinic not making the most out of their devices.

Solution – Emerald Laser Focus Day + our CRM to ease the flow

The clinic signed up for a Focus Day – the perfect solution for a quick, no-commitment ROI that works for most high ticketed devices out there. In this case, we were going to push the body sculpting Emerald Laser device and we were going to do it fast. 

The Face wanted a quick turnaround so we wasted no time: we onboarded and went live with the campaign within 7 days, with a capped spend at £1500 over 4 weeks. As always, we went above and beyond to support the client’s workload and improve the bookings flow: we onboarded them onto our CRM and also devised a system so we could accommodate their schedule (our main point of contact was only available 3 days a week). Our CRM allowed us to keep everyone on top of things, whilst our weekly 15 minute check-ins ensured that everything was going according to plan.

Outcome – over 7x ROI + a big agency milestone

Our Emerald Laser Focus Day brought in 63 total enquiries and 17 bookings. Having secured such a high conversion before the event boosted the team’s spirits and the over 7x ROI from the day itself confirmed this a resounding success. Our CRM made everything run smoothly and the clinic’s team was particularly impressed by how we helped them handle the workload and patient flow.

Beyond the impressive return on investment, the way we approach this Focus Day proved, once more, that with the correct messaging, marketing and campaign optimisation, high ticket treatments can truly be evergreen. It’s rarely ever a question of bad timing or poor investments: you just need the right campaign and a dedicated team to make it happen.

The cherry on top? It was our very first Focus Day in the UK, so we celebrated a big agency milestone in style. 🎉

‍

‍