Asia Pacific Plastic Surgery

Asia Pacific already had a great reputation when they reached out to us. Add a successful, booked out Emsella Focus Day and you’d think they’re all set — but they were just getting started. After their initial success, they needed a reliable partner to help them generate a steady flow of bookings, so we supported them with an ongoing campaign, as well as custom consultation guidelines and a solid framework.

Problem — transforming Focus Day enthusiasm into a steady flow

After a successful, booked out Emsella Focus Day, Asia Pacific wanted to capitalise on momentum and push forward to secure a spot as the go-to pelvic health providers on the island. And given the limited audience size and local competition (other clinics in the area had reached out to us after seeing the ads), our client wanted to make sure they’d lock down their area and become the frontrunner for all things Emsella. 

Solution — custom flows & extensive guidance

We partnered with our client to develop a multipronged approach that would ensure both their status and their results when it came to pelvic health solutions. Using our very own CRM, we created customised flows to cater for multiple providers, multiple follow-up staff and multiple diaries. That meant extensive guidance on consult and follow-up practices, spending time with the Asia Pacific team and honing in on their needs and their strengths. We plotted an ideal patient journey that kept the best of both worlds: both the clinic’s needs and funnel best practices.

Signed for an initial 3-month commitment, we opened their diary to allow bookings to come in freely, with no need for an exclusive offer or anything similar to the Focus Day. Just a free consultation (secured with a deposit) and a 10 minute Emsella taster session. That’s what they needed to keep those bookings coming: solid flows, consistent approach and an offer that focused on quality, trust and results, not on urgency or discounts. 

‍Outcome — steady bookings, solid frameworks

Two months in, our client secured 90 total enquiries and 79 bookings, proving once more that Emsella demand is evergreen, not discount based. The approach, however, makes all the difference: partnering with a strategic plan, setting up consultation guidelines and creating frameworks to support our client meant that we had built a solid base for consistent marketing results.