27 consults in 1 day using our Focus Day strategy

What happens when a clinic known for body sculpting, aesthetic results and great devices ventures into Emsella territory? With all its appeal and unique positioning, generating demand for a specific treatment can become an uphill battle without the proper marketing support – and that’s exactly where we come in.‍

Problem — high investment, dwindling interest

Having developed a strong, loyal client base over the 6 years they’ve been operating in the body sculpting niche, SDBS didn’t expect any problems when they decided to invest in the Emsella. After all, it was another prized addition to their already impressive range of BTL devices, something to attract more clients or entice their current clientele with. But what should have been an easy win turned out to be quite the complicated feat: whilst some patients showed interest when visiting the clinic for other treatments, generating demand for Emsella specifically and expanding their patient base turned out to be harder than expected. SDBS was in dire need of a quick way to test messaging, content and demand in their area, so they could absorb their investment.

Solution — Focus Day & strategic messaging

Our solution was to generate demand in their area through an Emsella Focus Day, paired with strategic content. After establishing that there were not many clinics in their area with an Emsella, we devised a messaging and content plan aimed at two main outcomes:
→ Education, aiming to raise awareness about this solution

→ Warmth, to move away from the aesthetic-focused messaging and tap into the unique demographic that was right for Emsella. 

And, of course, we kept our finger tight on the pulse: we held weekly catch ups with the clinic owner and his team, adjusting messaging to meet the volume of leads or shifting themes. Because we’re not into the set it and forget it type of campaigns – we’re more of a tweak it till it’s perfect kind of partner.

Outcome — exceeding expectations, confirming demand

With an ad spend of $1,973 over 5 weeks we generated 90 leads and 27 bookings with deposits, securing a 30% booking rate for a device that was adjacent to the clinic’s core offering – and initially underperforming. This was the best result we’ve seen so far for an Emsella Focus Day and, having a proper use of our CRM as well as a dedicated follow-up person made all the difference. With only 16 available slots on their event day, the additional 11 bookings had to be seen early – which gave the team a nice confidence boost before the event day. Happy with the result and convinced by the level of demand in the area, SDBS signed up for an ongoing Emsella campaign as well as an Emface one.

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