17 consults in 1 day using our Focus Day strategy

When an established dental clinic in Florida decided to set up a sister clinic with a focus on wellness and aesthetics their prospects looked optimistic. They had their reputation, plenty of BTL devices and a local demographic perfect for Emsella. What they didn’t have, though, was a dedicated marketing partner to put them on the map.

Problem – finding a winning, laser-focused marketing approach

Even with a good starting point and a local demand, generating Emsella demand can be difficult – especially when you’re also trying to differentiate yourself and carve a path for the aesthetics clinic. Even after working with many marketing agencies, our Florida client still couldn’t nail down a winning approach that actually delivered results. So we knew we needed a surefire way to put them on the map for pelvic health treatments.

Solution – data-driven Emsella Focus Day + a dedicated funnel

We decided to build trust with our client, by going for an Emsella Focus Day – after working with so many agencies and getting little to no results, we knew we needed to let our campaigns and strategy do the talking. So we started with the demographics: our client was initially relying on the older segment of the population. And even though, on paper, that’s the ideal audience for Emsella, we knew from experience that actually, most conversions come from a slightly younger demographic. So we approached this systematically: we tested different areas and age groups to make sure we were on the right track – we don’t operate on preconceived ideas here. Then, with data leading the way, we built a dedicated funnel that enabled the clinic to stand out by itself and move away from being just an “addition to My Dental Studio”.

Outcome – more bookings, better leads

Once again, our strategy brought results: we actually filled out their Emsella Focus Day under budget at just over $1750 in ad spend. We generated 41 leads and 17 bookings on the day – and not just any kind. In fact, the follow-up team at MWS noticed the quality of the leads we generated, compared to previous attempts. Furthermore, they were able to have good initial conversations with inquiries, whilst the system and process we set in place helped them increase their booking rate.

The performance of our campaign spoke for itself and so we managed to gain the trust of our client with our no-fluff, hands-on approach – so much so that they decided to sign up for an ongoing Emsella campaign. 

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