Asia Pacific Plastic Surgery

Having a large patient-base is not a guarantee for continuous success — this is what our client Asia Pacific realised after investing in an Emsella device and struggling to get the demand they were accustomed with. After partnering with other agencies with little to no results, they tapped into our industry knowledge to help them get their expected ROI.

Problem — switching to an EMSELLA® marketing approach

As a well established clinic with a large existing patient-base, Asia Pacific should have had no issues getting traction for their new Emsella device. But, as it happens with many aesthetic clinics, switching from a cosmetic concern messaging to a more medical approach was more complex than it seemed. Their audience trusted them for other kinds of packages and they were struggling to generate the demand they needed for this pelvic-floor device. So we needed to build a new approach for them and create an Emsella focused strategy

Solution — EMSELLA® Focus day & device specific messaging

Our solution was to test demand generation in their area through an Emsella Focus Day – this way we could gather the necessary data and the client could see results before committing to longer term contracts.

Our main focus was content guidance and follow-up improvement. We helped Asia Pacific craft their Emsella content to suit their audience and worked on their post inquiry and booking approach. This meant working closely with their team and having a hands-on approach through regular emails and weekly calls, but our strategy paid off: we were able to fully book their day 25% under budget!

Outcome 

With an ad spend of $1,570 (25% under total budget) we generated 33 leads and 11 bookings, securing a 33% booking rate for a device that was severely underperforming. Happy with the result, our client was ready to commit to a longer term collaboration that had us working across multiple devices and treatments for their clinic.