What happens when you’re running targeted ads for a specific device, but failing to get the ROI you were expecting? This was the case for the Ascend Aesthetics clinic: tired of losing money, time and patients, they reached out to us to test a better strategy for local results.

‍Problem — running ads with no proper strategy

Our client was already running Emsella ads, but the results were lacklustre: although they were generating some leads, they were struggling to book and convert them. Being in a low-affluent area, they had already cut their package prices, hoping to attract more patients. 
‍
But hopes and ads will only get you this far. What they actually needed was a locally targeted campaign — this way they could generate faster ROI, while reducing the time and effort spent chasing low quality leads. Ascend Aesthetics was also working with another agency at that time and wanted to “test the waters” with a new strategy before entering into a longer term commitment with us. 

‍

Solution — targeted solutions & patient-centric flows

As always, we started with a strategy call to assess their situation. That’s how we found out the client wasn’t dialing in on a particular demographic, but rather casting a wide net with a generic landing page. The combination of broad targeting and lack of urgency in their messaging was proving detrimental to their efforts, so we moved away from this approach and devised a results-oriented strategy.

We worked on a targeted Focus Day campaign, switching their messaging from price focused ads to educational, patient-centric messaging and flows – this way we improved their positioning, reached their ideal audience and zeroed-in on their patients’ actual needs with quality, relevant content.

‍

Outcome — increased ROI, improved positioning

Our Focus Day campaign generated 56 leads with a 34% booking rate and a 37% conversion rate (19 bookings) — all within 5 weeks of the Focus day runtime.

Not only did we improve the result of the campaign, boosting their ads running efforts, we also helped our client reposition and push higher price point packages. Because anyone can offer discounts: it’s standing out and being relevant to your audience that will actually make the difference in a competitive market.

Safe to say the clinic was pleased with the results and what started out as a test strategy expanded into a long term collaboration, including staggered focus days and ongoing marketing in the months between. 

‍