Two locations, one winning strategy: our Implant Focus Days delivered a total of 39 bookings & 100 enquiries for Dental Suite – all under budget

Running your own clinic and marketing might sound like a good idea – until it becomes exhausting, expensive and ineffective. Dental Suite learned this the hard way whilst trying to market complex treatments and suffering multiple leaks across their entire funnel – for both their locations, Hounslow & Hythe. Our partnership, however, quickly turned things around: through our founder-led, hands-on approach, we not only plugged those leaks, but delivered two successful Implant Focus Days, under budget and with strong demand left over.

Problem — fragmented process, crumbled revenue

Dental Suite had tried to run their own Implant Focus Fay… and ended up with just 4 bookings for one of their locations. Between running a busy clinic and attempting to handle digital ads, follow-ups, and patient communication, the process became fragmented and time-consuming. 

Plus, experience does matter: without specialised marketing support, complex treatments like implants suffer more “leaks” in the funnel. So we were thrilled to hear that a clinic we had previously worked with recognised both their struggle and their potential – and referred them to us. Getting to build a partnership across two campaigns for different locations was just what was needed to boost both revenue and morale.

We know from experience that implants are always more difficult to market – unlike simpler treatments like Invisalign, there are multiple moving parts that demand a clear patient journey. Without structure, momentum quickly breaks down and, in fact, the clinic was struggling to close patients during consultations, while referrals for CBCT scans & follow-ups created further drop-off points. This was hurting both conversion and revenue – for both locations.

Solution — education, structure & team alignment

As for many of our first-time clients, we offered them our Focus Day package, customised for implant dentistry and adapted for each of the two locations, Hythe and Hounslow.
Our starting point? A complete redesign of the entire funnel to focus on education, trust, and process flow. 

We started with consultations, where we recommended 1-hour long sessions per enquiry: implants are complex and we wanted patients to see the value, instead of feeling rushed. Alongside this, we built an educational funnel: we focused on straightforward information, value and tackling common concerns to counter misinformation and misunderstanding early.

Campaigns are just one piece of the puzzle: we also prepped the follow-up teams with training and a framework, from expected questions to reply templates, pricing, imaging delays, everything! Weekly check-ins between our teams also meant that we could spot when messaging needed adjusting or when follow-ups were slipping – and swiftly intervene.

Before launching each Focus Day we prepared a consult framework and cheat sheet aligned to their process, designed to increase conversion rates – we explained the importance of commitment on the day but also the role of micro-commitments (small yeses all the way). 

We were very hands-on throughout the entire process and, although the teams had to learn a new approach, they were grateful to be guided along an otherwise complex process!

Outcome — exceeding expectations at both sites

The first Focus Day in Hownslow brought in 12 bookings — nearly double the client’s target — all while staying under budget, which led to opening a second diary. On top of that, 45 additional enquiries came in, generating a steady flow of prospects. 

The second Focus Day, in Hythe, confirmed the value of a strong partnership: we generated 55 enquiries & 27 bookings with just £1184 spent - that’s almost a 50% booking rate! After booking a double diary on the first day, the clinic had to open two additional days to accommodate demand and even hire a temp nurse to keep up with the interest.

Together, the two Focus Days brought in 100 enquiries and a total of 39 bookings for Dental Suite – all well below typical budget thresholds. On both locations, the client team did a fantastic job using our consultation framework and it showed! 

Beyond the numbers, their internal process became more streamlined, patient engagement improved, and their confidence in closing implant cases grew noticeably. 

Our Focus Day campaigns not only boosted bookings and confidence across 2 locations, but they forged a deeper partnership that reinforced trust – and confirmed that our founder-led approach is the way to go. The clinic has since referred other practices to us, crediting our hands-on guidance and process-driven style as the key to transforming their implant marketing results. So now we’re all smiles. 

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