Ascend Aesthetics

18 bookings in 5 weeks with a Body Contouring Focus Day

When you’ve invested in multiple high-end devices, the question becomes not what you can offer — but how you position it. For Ascend Aesthetics, the goal wasn’t more leads — it was attracting more of the right kind of patients: the ones actually open to expert guidance, not just asking for a specific treatment or chasing single-session deals. Despite offering a wide range of contouring solutions, the clinic’s marketing was device-led, and thus limited. We partnered together to rebuild their positioning so they could showcase their real value: top class tailored, consultative approach.

Problem — too device-focused, not concern-led

Like many aesthetic clinics, Ascend’s marketing revolved around single devices: one machine, one message. And one result: this narrow focus was drawing in price shoppers and single-session seekers, not the clients they loved working with. And definitely not the kind of approach and interaction they started their business for in the first place.

Their real strength was in a consultative, bespoke approach — helping each person find the right combination of treatments for their body goals. That story wasn’t being told. So we stepped in to help our returning client move from devices sold to confidence built.

Solution — Body Contouring Focus Day

Instead of marketing one treatment, we positioned Ascend as the local leader in body contouring by showcasing everything they had to offer. After all, what’s the point in investing in all these solutions if you only highlight one at a time?

We needed to set Ascend up as the local leader in body contouring, so we did what we did best: strategy and perspective shift.  We moved the focus away from solutions to concerns, showcasing Ascend’s wide range of options as a whole package – which worked particularly well since the clinic also had an analysis device, the Styku, the perfect patient engagement tool.

So we designed a Body Contouring Focus Day built around consultation, not conversion — starting with a Styku 3D body scan, followed by a one-to-one assessment, and ending with a personalised treatment plan.

The event messaging focused on body goals, not machines — showing prospective patients that Ascend had the expertise and technology to craft a bespoke solution, not a one-size-fits-all fix, flipping the message from “Here’s what we sell” to “Here’s how we solve your concern.” The result? Relevance, trust, and high-value bookings from the get-go. 

Outcome — ideal patients, not device hoppers

The shift paid off fast: we had 51 inquiries coming in, with 18 bookings secured within 5 weeks and a 5x ROI – all from packages paid upfront. But it wasn’t all about the (albeit impressive) numbers: the new patient mix perfectly aligned with Ascend’s ethos — engaged, trust-driven, and ready to invest in long-term results. 

They saw value in the clinic’s expertise and the clinic was reconnected with the reason they started the clinic in the first place: to create meaningful, personalised transformations, not just sell sessions or act as yet another device reseller. Plus, the potential lifetime value of this approach and these new patients is much higher and unaccountable compared to marketing a single device.

As the client put it, this campaign felt “much more in line with what we do organically”, ultimately reaffirming their ethos, mission and positioning in a way that resonated both internally and externally, with their patients. 

Why it matters

In a market flooded with treatment names and trending devices, clinics win by showing what truly makes them different: their approach, their care, their reason to be there.

This Body Contouring Focus Day helped Ascend Aesthetics step into the role of an expert guide, not just another provider. And when that happens, results follow — not just in numbers, but in the kind of patients who walk through the door.